Google Ventures, Kleiner Perkins back enterprise wearables startup

Even if they don’t work well or are a bit unsightly, consumer wearable health devices are undeniably trendy. A new startup is taking a more practical approach to tapping into the wearables market–creating business applications for wearable technologies like Google Glass.

Known as Wearable Intelligence, the company has secured $7.9 million in venture capital of a targeted $8.4 million, according to an SEC filing. The round was led by Lightspeed Venture, said a Fortune story that also lists its seed investors as First Round, Google Ventures, Andreessen Horowitz, Kleiner Perkins Caufield & Byers, Initialized Capital and Subtraction Capital.

Healthcare and energy are the first industries the company is set to tackle using Google Glass. On the healthcare front, Wearable Intelligence aims to have a HIPAA-compliant platform that’s used in the clinical environment to wirelessly connect care providers to patient information. That is likely to mean Google Glass will need to interface with all sorts of med tech that diagnoses and monitors patients.

“Through software running on wearable computing technology, we can deliver always-on, just-in-time information to the edges of any enterprise and blur the line between personal knowledge (what’s in our brain) and institutional knowledge (the best practices) of your organization,” sums up the company’s first blog post on its minimal website.

A number of healthcare uses for Google Glass are already in play, particularly in surgical, medical records, first responder and diagnostic applications. Many of these are being explored by researchers probing the usefulness of the technology, rather than companies looking to make a business of it.

Wearable Intelligence already had four products, each of which it has tailored specifically to healthcare: Director (a digital workflow system), Avatar (to enable communication and coordination around procedures and exams), Mentor (to review videos of best practices) and Informant (to provide access to real-time patient data).

Google Ventures has at least 11 other life sciences-oriented startups in its portfolio including autism diagnostics company SynapDx, molecular cancer care information player Foundation Medicine, cloud-based genomic data manager DNAnexus, oncology data company Flatiron Health and Doctor on Demand, which virtually connects physicians to patients.

– here is the SEC filing
– and the Fortune story