Originally posted on MedCity News by Stephanie Baum
What’s the difference between an extrovert and introvert in the world of principal investigators? Answer: Are they staring at your shoes or their shoes? The joke Steve Blank told during a fireside chat hosted by NYCBio illustrates the uphill challenge SBIR grant applicants face when they’re asked to break away from the insulated world of the academic community and expose their ideas to the unflattering light of skeptical customers, tough love mentors and cynical investors.